Emmanuel Olivier Peralta
Emmanuel Olivier Peralta
Founder and CEO of @genwords. Entrepreneur who loves the Internet, tango and travel.
Wrote 7 posts
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How to repurpose content
Nothing is lost, everything is transformed. Even the content! Find the best ideas to recycle the material you’ve already published and make it much more powerful. Find out more!
Creating original and fresh content is essential for your business, not only to surprise your readers with interesting and engaging articles, but also to improve your positioning on the Web. However, you should not forget the Content Marketing work you have already done, you can recover it, optimize it and see how it c
A ontinues to generate benefits for your business.
Why should you repurpose content?
Google algorithm updates constantly pose challenges for every digital entrepreneur. If you work in Content Marketing, the main thing is to try not to panic and adapt to the changes in order to position yourself in the first search results. It is not always easy to get there since the modifications are permanent. You need to be well prepared!
There is one thing you should keep in mind: if your content is of low quality, it will be even more dif ws data ficult to achieve success in the search engine. Google is becoming more and more strict in evaluating content, and that is why it is very important to keep your site updated with fresh and original texts.
However, it’s not just about producing new content e how do I know I’m developing the app for the right audience? very day. There’s a huge amount of old material that you can repurpose. Remember that having “dead” content that no longer meets users’ needs, that is not visited or shared, can hurt you when it comes to algorithm updates . You can’t allow that!
According to Erin Everhart , there are some strategies that can help you recover the value of these productions , that is, tips to take advantage of the potential of your content . Below, I analyze these Content Marketing techniques that will help you when optimizing your texts. I invite you to read them and tell me what you think. Go ahead.