The customer portrait can be us together with JTBD to study consumers. A customer profile is different from a target audience profile. A target audience profile is a general description of a group of people who ne a company’s product or goods. For example, a description of the target audience of a natural cosmetics brand: Marri girls 25-35 years old, income over 40,000 ₽. Lives in Saratov. Audience interests: beauty, fashion, books, active recreation. Self-care, ecology, care for the environment are important.
That is, this is a general portrait of the audience
At the same time, such an audience portrait can be divid into several singapore phone number library portraits of clients: Elena 30 years old, blogger, income over 80,000 ₽. Marri, no children, reads a lot. Concern about environmental issues. Irina 28 years old, accountant, income over 50,000 ₽. Single, no children. Interest in Buddhism, yoga. Vegetarian, prefers everything natural, fears that dangerous components in cosmetics can lead to diseases.
Katya 25 years old, actress, income over 100,000
Single, no children. Interest in photography, fashion, traveling. Likes to read, watch movies, follows trends, blogs about acting. The main thing here is not to try to squeeze everything you learn validating scope involves inspecting from your target audience research into one portrait. People from the same segment may have different interests, problems, and nes. It is also important to create a client portrait bas on a portrait of a specific person, i.e. data on real consumers.
What is includ in a client portrait
There are several groups of data that ne to be describ when compiling a buy lead portrait. What does a portrait consist of: This is what is includ in the client portrait 1. Demographic characteristics This is the client’s gender, age, nationality, religious beliefs, and marital status. For example, a company sells children’s clothing. It is primarily interest in people who have children or at least nephews. People will not buy children’s clothing. The target portrait will look like this: Irina – 25 years old, marri, two children. These are the demographic characteristics of customers that are us to create a portrait of a typical buyer.