Under the influence of last year’s less than ideal circumstances, business practices and, accordingly, its promotion methods – Internet marketing – are actively transforming. Most of the past trends will not be a revelation in 2021, since at least a couple of years are needed for the full development of the tool. But there are also new products worthy of the attention of marketers and web designers.
Search by voice query Internet Marketing
Voice search technology is gaining momentum. According to foreign statistics, 60% of smartphone owners have used it at least once, and 20% of purchases were made using voice search. And this is not surprising – it is much easier to ask whatsapp number list a question than to type small text with your finger. In addition, there are assistants such as Alice, Google Assistant or Siri.
Setting up a website for voice queries cannot be called full-fledged SEO. However, it will help to retain some part of the target audience and attract new users. People are interested not only in having fun, asking questions to Alice or Siri. Today, they are actively used to buy goods and services. Adapting content to voice queries is still not only an advantageous move to attract the attention of the target audience, but also allows you to occupy the first lines in voice search results.
Automatic bets on stock exchanges
Manual collection of information about user behavior, conversions, clicks, etc. is ineffective today. Promoting a resource with the the goal is to show users where they should go next at a glance help of modern systems allows you to use automatic bids. This information is taken into account by the AI algorithm when setting up offers.
Thus, Google Ads strongly recommends that partners set optimal settings. When specifying the goal and type of campaign, the system assigns an automatic strategy. Google is ready to cooperate only in one case – if its requirements are met by more than 70%.
Yandex.Direct also automatically assigns a strategy. For example, for network and search campaigns containing text and graphics, an automatic click optimization strategy is selected.
Using automatic bids has certain advantages:
- all you need to do is set a goal – ad display points and bids will be coordinated automatically;
- bids are assigned based on goals and statistics (clicks, conversions). So a warm audience can see ads that offer more favorable prices;
- frees up man-hours for strategic planning.
Using smart advertising activities
Advertising work carried out by machines is called smart. The system is capable of setting up targeting, adjusting rates, creating ads tailored to the user and choosing the points of their display.
For example, when launching a malaysia data campaign in the Display Network (GDN), Google recommends choosing not the standard version, but the smart one – for the same cost, conversion increases by 20%. (Although in standard advertising activities, rates are already managed automatically.) You can expand the boundaries of display by launching smart advertising work in the GDN, Maps, YouTube, Search, Gmail.
Despite all the advantages of smart campaigns, they do not allow manual adjustment of ads, platforms, display methods, etc. The advertiser only controls traffic, regulates the cost of conversion and works on new creatives.