Content is not a king, but a president elected by the votes of those it is intended to govern. Raheel Farooq.
This is how Ricardo began his training , showing the importance of content in any action, both online and offline. However, what is truly fundamental for the success of your strategy is correct writing . According to our speaker, well-written texts always attract attention.
That’s not all! Another aspect you should keep in mind when creating an effective mess advertising database age is to use emotions in order to connect with people in a direct and pleasant way:
The more technological the medium is
the greater the need to use a human, friendly and cordial tone. Alberto Borrini .
How to write on social media
According to Godfried Bogaard , “you are what you share .” If you are able to publish interesting content, fans and followers will soon arrive. Read on and you will find Ricardo’s best tips for making your social media posts generate great engagement.
Always write from the “we” side . If the user is on your profile, they already know your company and you don’t need to constantly mention the brand. For example, “we invite you” sounds much better than “Ford invites you.”
Choose a single recipient . It can be “you”, “you” or “you”, but once you decide on one, try to respect it in each of your publications.
Avoid monologue . You need to be able to write content that is similar to a telephone conversation, that is, create a dialogue with your fans and followers.
Think about what your users need at any given moment and whether your product can satisfy that need. Take advantage of situations that may benefit your brand.
For example, a supermarket
A can offer discounts to consumers returning from vacation since they probably don’t have any merchandise in their refrigerators.
Tips for writing powerful newsletters
This is one of the most important publications for a company because it is a direct communication channel ws data with your contacts through which you provide them with relevant and attractive content.
To create an impactful newsletter, one of Ricardo ‘s tips is to think of it as a s how can an app influence your black friday sales? mall journal with useful articles and not as a brochure. In addition, you should organize your posts by answering the 6 W’s (what, who, when, where, how, why or why) and try to keep the language you use simple and clear unless you are addressing a technically-savvy audience.