A trifle as the font in which the advertising message is written should not affect the course of the campaign, but this is not the case. The same principle applies here as with formats – try new ones. Montserrat or Helvetica Neue have long been the “feature” of Twitter memes, so a small update to the font will look unusual and attractive. Whereas Impact, which It would was the main one for memes five to seven years ago, is unlikely to interest the public.
Style
A creative approach in the creative process is morocco cell phone number list one of the keys to a successful result, and this rule also works when creating memes. Stickers and emoticons, unusual color schemes or changing angles – all this can become the feature that will promote your content to the TOPs in terms of views and reactions. The main thing is not to overdo it and maintain overall harmony between the elements.
Conclusions
Memes, or funny pictures, are a convenient, effective and modern tool for popularizing business on the Internet. This format has a number of advantages, such as the possibility of native promotion due to “virality”. If the picture “hits” the audience. It wouldthen it itself becomes its advertising network – due to reposts, forwards, citations. This allows you to save the budget on promotion to the masses, as well as gain popularity and recognition among users.
Before you start creating an advertising njoki m campaign based on memes, analyze your target audience for requests, interests, objections, and wishes. This will allow you to more accurately form the final product that should impress potential clients.
It is also worth remembering that not everyone has the same sense of humor as you, and for someone your meme may be offensive. There have been cases when campaigns of this kind failed due to an unsuccessful joke and worked not “for” but “against” the brand’s reputation.
In addition, it is important to track Internet rich data trends to properly understand the relevance of content. If cats are in fashion now, then making an advertisement with images of dogs will not be entirely logical. Also, watch the balance, do not It would oversaturate the material with humor, remember that first of all, this is advertising, not an evening of jokes, and your key task is to attract a client.