If you regularly use Facebook, you must be aware of this.
Learn marketing tutorials that were effective 2-3 years ago are most likely no longer valid today.
Or worse, it can even be detrimental.
The problem is that the movement of online information in Indonesia is currently still slower than abroad, so outdated guides are still often found.
There are more…
…nowadays when we talk about Learn marketing, we always think ‘ads-ads-ads’.
Even before advertising, there are still things you MUST prepare first.
That’s what this guide was created for.
You will learn what steps you need to take in the modern email list world of marketing and Facebook, so that your strategy is perfect.
1. Find 5 pages of your competing brands on Facebook.
Here’s the thing:
People who are new to Facebook usually start “playing rough” right away.
I mean, they don’t know anything about Facebook. What to do, what other people like, what works for their business.
But before anything else, I’ve already made so many posts…
…before anything else you’re already placing an ad.
In fact, if you yourself don’t know anything, even using advertising agency services on Facebook will be ineffective.
You yourself should know (or at least one of the insiders).
Therefore, the best way to learn is to watch and copy what is effective in your own industry.
Here’s how to find it:
Enter “Pages about [industry] that are liked by my friends” in the Facebook search field. The results are as shown in the following image.
Finding competitor pages on Facebook
Facebook will show you pages in the topic you entered, and which are popular among your own friends.
Click on ‘See more’, here are your competitors.
10 examples of black friday coupon popups you can offer your customers Find as many as possible that you think are most similar to your business. Ignore those with few followers or those with many followers but no likes & comments.
Then, study this:
What does a post that gets lots of likes look like?
How often do they publish new posts?
What time does the post get the most likes?
Photos, covers, and other profile details
And so on…there is still a lot we can learn.
Most importantly, when you create an advertisement, you can target people who like your competitors’ pages.
This way, the advertisements are more targeted and cheaper.
2. Create an attractive page, follow these tips
On Facebook, a page is like your store.
If the shop is ugly, no one will come.
First, go to this link to create a Facebook Page. Then choose the right category. Seriously. Different categories can have different features.
Besides, it will look strange to people if it doesn’t match.
If you are still not sure, try looking at your competitor’s page category.
Second, enter your brand name.
Here are some page naming tips that people usually get wrong:
Use your brand name, period.
Do not use the type of product/service as the name (eg: “home contractor”)
Short, 2-3 words is optimal. Separate with spaces
Third, complete your profile starting from URL, description, photo, cover, and other information. Follow these tips:
Profile picture: use a high resolution logo, don’t use blurry images.
Cover: use an attractive image with high resolution, don’t just use any image from the internet.
About: describe your business briefly & interestingly, eliminate long-winded words
Complete all the information in the Info tab, as completely as possible.
When you first create a page, you will be asked to place ads right away. Don’t. It’s not time yet.
However, you can enter your audience data now.
3. Know and determine your target potential audience
In the marketing world, we already know that targeting 1 group of audience is much more effective than being too general. It is difficult to create a strategy that can work for everyone.
This will be useful when you create content.
The most fatal mistake here is usually using gambling data language that is inappropriate for their own target audience.
Example:
A business, its target market is people aged 35+.
But then on Facebook they make posts aimed at young people. For example using slang, or making funny pictures.
It’s inappropriate, right?
That’s the simplest form.
In essence, we must provide what is appropriate and interesting to our own target audience.
Fortunately, with Facebook we can easily identify who our target audience is. The way to do this is again by utilizing competing brands.