Don’t be fool: creative people always have a very high turnover of staff and that’s normal. We are not afraid of competitors: we are more ready to admire worthy creators. There is always growth in this.
“No, I’m going there!”:
How a Childhood for a Textile Brand from Orel October 28, 2024 ” Khton ” is a project with original textiles, inspir by the Russian North. Usually such concepts are born by the native northerners who strive to preserve and develop their native art. But “Khton” is not that case.
The founder of the brand was born far from
The northern landscapes, but became enchant by them through children’s books, films and stories. Designer and founder of the project Tamara Azarova told us about how a childhood love for the North grew into her own business and almost a loan database dissertation, why dresses and textiles are poorly compatible, and what can be scary about large-scale advertising campaigns.
Masha Kokourova Masters Text:
Masha Kokourova I’ll start with an obvious question: your project is from Orel, but most of the products and the whole concept are inspir by the Russian North. Why is that? Orel is not the North at all… I think it would be more correct to use provide excellent customer service the wording “the project is bas in Orel”. By chance and pandemic realities (we came with our family for a while), its launch took place in.
Orel, and it quickly became clear that building
A business of this kind in the provinces (important: in comfortable proximity to Moscow) is much easier than in a big city. Where are you from, as they say? We mov to Orel from Moscow: my mother lives here, and her help with the child unti my hands to return to creative work. But I was basically born in Orel it’s not a new city for me. Then where does usa data the love for the Russian North come from?