Other tips When setting up your campaigns, be sure to follow our best practices to start your campaigns off on the right foot!
Start with a high CPC.
Taboola offers a cost-per-click (CPC) pricing model. This means that you set the amount you’re willing to pay for each click on your content. Starting with a high CPC will ensure that you remain as competitive as possible on the platform and that your content is quickly tested across the network.
Keep CPC consistent for 7 days
Once you’ve set your CPC, we recommend being consistent for the first 7 days of your campaign. Once you’ve established a solid CTR (and our system has gathered meaningful data), you can start to lower your CPC in very small increments.
Block certain Traffic Sources
If a specific traffic source is underperforming, you should use the Traffic Source Bidding feature before blocking a traffic source. If you need to block a traffic source completely, we recommend waiting 1-2 weeks for your campaigns to gather sufficient metrics before deciding to take any action.
How to better organize your campaign
Split campaigns by platform
(desktop, tablet, mobile)
This allows you to optimize based italy email list on the performance of a specific platform. A title that performs well on mobile may perform poorly on desktop. If you’re on a budget, select one platform to start with and build from there.
Split campaigns by geolocation
This way, you can optimize based on performance for that specific country/state/city. If you’re on a tight budget, select one country/state/city to start with, and then add additional locations.
Divide campaigns by content type
For example, if selecting the period you’re a publisher, you could split campaigns into galleries and articles. If you’re a performance advertiser, you could create a new campaign for each URL separately.
Ad Best Practices
Increase CPC on your agb directory top-performing ads by moving underperforming ads to another campaign with a lower CPC.