Advertising efficiency research, price strategy research and others are conduct. Marketing research is conduct in order to collect the necessary information to make marketing decisions. In order to remain competitive in the market and continue to operate successfully, companies must be able to manage large volumes of commercial information, understand and analyze the processes taking place in the market. Almost all companies are constantly looking for information about what people want and why they want it.
After all, it all depends on the buyer
Thus, the purpose of marketing research is rich people number data to provide the kind of information that would help make inform decisions. Marketing research is the search, collection, processing and analysis of data necessary for solving marketing management problems. Information must be collect continuously. Constantly updat information helps to make more effective decisions.
After all, the behavior
Of other market participants (buyers, competitors) is constantly changing, it is also difficult to say how marketing tools will work when market telegram vs. other social media platforms: marketing comparison conditions change, etc. possibilities. After identifying all the success and risk factors, an effective operational strategy can be prepar. Thus, marketing research includes information about the sales market, obtaining and obtaining internal company information relat to the solution of marketing problems. Marketing research collects the following information that allows: Assess the market situation and anticipate expect changes.
Define the goals to be achiev by marketing actions
Prepare a marketing strategy. Choose marketing material data tools. Control marketing actions. Stages of the marketing research process: Clarifying the problem. The marketing management problem must be formulat as a research problem. The problem is defin according to the research objective. At this stage, it is necessary to define what the research nes to determine and what information must be provid for that purpose. Exploratory research. It is perform to better understand the content of the problem. It’s just free-form surveys, conversations, observations.