Dominated by technology. People have become completely dependent on their mobile devices, and they can no longer do practically anything without an app to help them. If people used to read the news in printed materials, today mobile apps are the new format for magazines and newspapers.
The internet and technological advances have transformed the way people consume information. Everything has changed so quickly that it is hard to imagine that there was once a world where smartphones, televisions, computers, video games, etc. did not exist.
After 6 centuries of surviving strong and steady, technology is a threat to printed newspapers. Juan Luis Cebrián, director of the Prisa/El País group, says that the end of printed newspapers will be in 13 years. This is because, nowadays, information reaches people instantly. It is no longer necessary to wait until the next day to find out the result of a game or how many people survived a plane crash.
Major news outlets
are migrating to digital media. After all, it’s much easier to download a free app to stay informed than to pay for a newspaper. The Globoplay app, for example, which stores all of Globo’s programming, has already been downloaded more than 10 million times.
The Folha de São Paulo app has already been downloaded more than 500,000 times, and El País has been downloaded more than 1 million times. People no longer need to watch the news to have complete coverage of what is happening in the country. It is all stored in an icon on the smartphone screen.
Traditional newspapers have started charging subscription fees for the public to access reports on their online portal. It is a way to use technology and the rise of web journalism and still obtain the financial return to keep the newsroom running.
Mobile apps: the new format for magazines and newspapers
Magazines are following suit. Revenue iraq phone number data from printed material has dropped by half in the last 15 years. Many newsstands have closed, and publishers that have not gone bankrupt are looking for other ways to encourage people to return to consuming printed magazines.
Therefore, magazines began to have two versions: printed and digital. GoRead is a platform full of them, such as Veja and IstoÉ. There are more than 210 titles available with just a few clicks.
A great ally of these traditional
Media outlets are social networks. Through promotional videos, paid ads and interaction with the public through memes, they manage to maintain a good audience, but only in the digital world, since sales and viewership on television have fallen considerably.
Employees of these media outlets have google these changes, whether the also started using social media as if they were digital influencers . By posting photos and videos of their daily routines, everyday tips, and other things, they are gradually migrating to the digital world and leaving these companies.
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