Juan Pablo Vittori
Juan Pablo Vittori
Freelance Online Marketing Writer and Consultant. First- updated 2024 mobile phone number data time father with a keen interest in music and railroads.
Wrote 30 posts
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Inbound Marketing ebook
Inbound Marketing or Attraction Marketing continues to be the darling of the online marketing world . In this post we will tell you why. Will you join us? Keep reading!
The advantages of its implementation by any type of company and business are many. Throughout this post we will review its main elements, benefits and also, we will give you great news: we have a new and very complete Inbound Marketing ebook ! We will talk about that later. Let’s review it first!
Changing Interruption for Attraction
In the quest to reach the hearts (and pockets) of customers and prospects, marketing has been changing throughout history. Gone are the days when consumers were underestimated and it was thought that bombastic and disruptive advertising was the key to gaining their attention in the best Don Draper style from Mad Men .
Fortunately, over time, marketing professionals have evolved and learned t cnb directory at the best way to succeed in a context as complex as the current one is by building a lasting relationship with their target audience.
And how is this achieved?
By gaining their trust through actions whose main objective is n create a list of the necessary employees and write down ot to sell a product or service but to generate content and give them visibility by taking advantage of the penetration and measurement capacity of the main online marketing tools . And this is how inbound marketing or attraction marketing is born .
The Inbound Marketing Matrix
As we have already told you in a previous post and as you will see in our new ebook , the Inbound Marketing matrix is made up of 4 main elements : Content Marketing , Social Media Marketing , Web Positioning and Email Marketing .
When it comes to implementing them, each of them has its own characteristics and its own KPIs (Key Performance Indicators) as we will see below.