people search for educational advice or career options

A unique hashtag is a unique tag that represents a particular topic, brand, event, or community. Unlike generic hashtags that are widely used (such as #finalsweek or #collegelife), exclusive hashtags are created for a specific audience.

For example, Brown University has a unique hashtag (SceneAtBrown) that students can include when posting campus-related photos and videos.

When students and alumni use a specific hashtag, they’re not just sharing an image—they’re affiliating themselves with an institution. Consider leveraging a unique hashtag for your next event or project to increase your visibility and foster community spirit.

Are an effective marketing channel to highlight student testimonials, faculty profiles, and alumni success stories. Plus, they’re great tools for SEO (search engine optimization).

Blog posts can serve as landing pages for your institution. In this way, your blog functions as a funnel that guides readers to newsletters, program educational advice information, and virtual campus tours.

Unlike static handouts, webinars offer an interactive platform where attendees can ask questions and receive immediate answers from admissions educational advice counselors or faculty members.

For example, Santa Barbara State University is hosting email marketing list  virtual events to help students “meet with staff and students, learn about opportunities on campus, get tips on completing their application, and more.” Additionally, the institution is reposting webinars and pre-recorded videos on its YouTube channel , which students can access at any time.

The human brain processes images 60,000 times faster than text . This makes video content much more engaging than text or still images.

For prospective students sifting through stacks of brochures and websites, an engaging video can immediately grab their attention and the two sides of email marketing: good returns, but well measured? more effectively convey a message.

Whether promoting an upcoming event (like the example below from the University of Rochester ), introducing a new faculty member, or giving a campus tour, videos can simplify and present complex information in an easy-to-understand, visual format.

Today, audiences no longer respond to generic, one-size-fits-all messages. Personalized content is not only preferred, but expected.

In other words, in today’s competitive higher education philippines numbers landscape, personalization will be the big differentiator.

For example, consider a candidate who stumbles upon an ad on social media about a university marine biology program, a field he or she is passionate about. Intrigued, he or she clicks on the ad and reads a related article about the university’s groundbreaking research in marine ecosystems.