Respond to search intent
The last essential step before starting to write your SEO article is to try to understand the Internet user . Try to determine the user’s intention when they brazil email list search on Google. Do they want information , do they want to make a purchase , or are they looking for a comparison to help them make a decision ?
To understand your search intent. I think the Respect the rules easiest way is to spend some time on Google’s SERP . This way, you can already see what results are displayed . And what need they address. Then, you can look at the pages you’re looking at to see how . The content Respect the rules has been optimized for that particular purpose.
In addition to this introduction, I suggest you consult this post: How to effectively structure your content around search intent?
Write quality content
You can finally start writing and implementing everything you have previously analyzed! Your goal now is to offer high-value content to stand out from your competition , meet your reader ‘s expectations and send a positive message to search engines .
In 2020, Google provided very clear information on this subject in their EAT ( Expertise, Authoritativeness, Trustworthiness ) evaluation guide . If you speak English, here is the document which was updated in October 2021: Google General Guidelines .
Find everything you need to know about this topic by following this link: Content quality according to Google in an infographic .
When writing for the web, you need to understand the specifics of digital reading . To begin with, know that mobile users (web users on mobile screens, namely laptops and tablets) are now the majority. The reading format is therefore reduced . And you must adapt your writing to advanced a/b testing: how to optimize advertising campaigns and website content. keep it readable.
Additionally, there are plenty of distractions and intense competition . As a result, you absolutely want to quickly engage your audience and captivate them so they continue reading. If you don’t think you can do that, you might consider taking a web writing course or hiring an SEO copywriter .
Learn the rules of web writing here: How to succeed in good quality web writing?
Place your queries in the text
Your text is taiwan lead finally written! You’re satisfied with its quality . Have followed the rules of online writing, responded to the query intent, and developed the lexical field. Congratulations, you’re just a few steps away from being able to publish it! To further improve its readability and boost your SEO , you’ll integrate your primary and secondary queries into the “ hot zones .”
To optimize an article for SEO, it is considered important to place keywords in the URL , the title tags (H1) and subtitles (H2, H3, etc.), the introduction , and the conclusion . First of all, this allows the reader to quickly find their way around. In addition, indexing robots seem to give a lot of value to these locations.
Would you like to learn more? Take ten minutes to read this article: SEO Copywriter: What are the keys to effective web content?