While businesses are increasingly catching on to the benefits of blogging, their SEO (Search Engine Optimisation) efforts often remain limited to the promotion of their company website.
However
as the use of social media as a marketing tool has become increasingly hong kong phone number data widespread, it is important to make sure that your blog as well as your website is visible online.
When people use the internet to find information (including blog posts) they use exactly the same method as they would if they were looking for a particular product or service: they type words and phrases into search engines like Google.
So when readers enter into search engines the key terms associated with your business, it’s important to make sure that it’s your blog that comes up in the top few results.
Because blogs and blog posts are text- and link-rich with minimal HTML they are naturally search engine friendly.
However, there are a few simple things you can do to ensure that your blog is easily visible:
1. Make sure the title of your blog post includes your targeted words and phrases
The title of your blog post is generally the bit that Google views as being most important, so make sure you consider:
– Who you want to read your blog post
– What that person might be searching for
But remember, don’t try to fit too much in to the title – focus on only the most important search terms.
2. Make links to earlier blog posts
In general, blog posts that have been linked to as viewed by search engines such as Google as having more authority.
But make sure you don’t overdo it – link only the most important and master the development of wechat relevant keywords to other web pages or previous blog posts.
3. Tag away
Tagging is a way of organising your blog into categories.
Adding a series of tags (relevant words or phrases e.g. social media, Facebook, advertising) to your posts turkey data increases the chance of your blog being prioritised in Google’s rankings when people search for those terms.