Social media is an overrated marketing tool.
Just look at the stats, they look amazing…
…in 2015 there were 38 million internet users in Indonesia, 79% of whom actively used social media at least once a month.
There are a lot, right?
But in practice it is not like that.
Most people who do social media marketing give up within a few months. Because there are no positive results that they get to their business.
Fail.
Wait a minute… let me straighten this out before you protest.
Social media marketing is not bad. Many people fail because it is very easy to get caught on the wrong track when using social media.
This is all that is usually done (and taught):
Create an account, decorate it with photos & complete the profile
Create interesting posts to get likes/retweets
That’s not enough. It’s simply not enough.
So that your efforts are not in vain, please continue reading phone number library In this guide you will learn what a real social media marketing strategy looks like.
1. Determine ONE main social media
One, no more.
Why only one? Isn’t more better?
It is true. Ideally, the more we appear in front of other people, the faster we will be known.
But there are some considerations to think about:
Time
Cost
Manpower
Knowledge
If you have no problem with all four, please select more than 1.
10 daily expenses when starting an online store Social media marketing is not simple. It is not just posting funny tweets or uploading meme images . And most importantly, it is not automated from social media A to B.
You will realize the reason in chapter 2.
The point is, you as a new player will not be able to be active on many social media at once. This will actually have a bad impact.
Therefore, choose social media based on:
Size: bigger is better, but not necessarily
Audience: where the majority of your target people are
Content: effective place for videos, images/photos, text is not the same
Let’s discuss them one by one.
This is a graph of social media usage in Indonesia from We Are Social :
Most popular social media
Facebook occupies the highest position as the social media with the largest number of users, followed by Twitter.
Furthermore, the following graph is a graph of social media usage in Indonesia based on age range ( 2013 ):
Indonesian social media demographics
From these 2 graphs, it can be seen that Facebook is the most superior social media compared to several other competitors.
Does this mean Facebook is the best?
It could be…but not necessarily.
Size and age are indeed the 2 main factors in determining social media for marketing purposes. In this case, Facebook and Twitter are superior.
But this is still influenced by your audience and industry.
To further ensure your choice, let’s look at the characteristics of each social media:
Use Facebook if:
You don’t want to bother.
Almost everyone is on Facebook across all interests and ages. Chances are your target market is on Facebook too.
But because of the huge volume, Facebook has strict filters. Organically, less than 1% of the people who follow your Page will interact.
Therefore, you may end up relying heavily on advertising.
In addition, the types of content on Facebook are more diverse. There are many choices ranging from just text, images, videos, and links. If you use Facebook, it’s a good idea not to focus on just one type.
Lastly. The frequency of content on Facebook is low, but the quality must be high.
Use Twitter if:
Your target market is young.
As the graph above shows, Twitter is more popular among the 18-35 age group. Beyond that, Twitter is very rare.
(But the age groups will become more evenly distributed over time)
On the one hand, Indonesian Twitter users are more interested in short and casual content. On the other hand, many Twitter users also prefer links to websites.
So, take a look back at what you are marketing and what your content looks like.
If what you’re promoting can be consumed in 140 characters or can entice others to visit your website, use Twitter.
Since there are no filters, reaching followers on Twitter is easier than on Facebook. Therefore, the frequency of content on Twitter should be higher than on Facebook.
Use Instagram if:
What you are marketing can be presented in beautiful photos.
If you can’t provide beautiful photos or if what you’re marketing can’t be photographed, don’t use Instagram.
The age bracket on Instagram is also currently lower. Based on the graph above, Instagram users in Indonesia who are over 45 years old are almost non-existent.
Instagram is easy to manage along with Facebook or Twitter.
This is because the content on gambling data Instagram is mostly just images. The images you upload on Instagram can be reused for content on Facebook or Twitter.
In addition, the level of interaction by followers on Instagram is much higher.
Use Google+ if:
You have content on your website and want to rank it highly in Google.
What’s unique about Google+ is that when your followers use Google Search, the search results from the people they