Following on from the results of our poll questions about social media use for business, we decided that it would be useful to have a more detailed discussion about the effectiveness of different platforms for business use – particularly Twitter and Facebook.
The topics we had in mind were making their use clearer, setting specific goals to measure effectiveness, and focusing on their particular capabilities for business use – as well as sharing tips on how this has been achieved successfully.
Usability & Effectiveness
We also looked at the relationship between usability and effectiveness australia phone number data in a particular channel, and whether decisions
about which social media platform to use are related – at least partly – to which one a person finds easier to use!
From the replies, we can see that familiarity and an intuitive layout are important joint factors in usability.
This is an area we want to explore more in future, and we are planning a feature on the design and usability of social media sites.
We asked the question
which social media platform is most difficult to use for business and least appropriate for business use?
One respondent identified Facebook as both! Business using social media need to keep in mind where clients, customers and peers are, but usability and appropriateness are also important.
With this in mind, we will be writing more about the big comparison of document sharing tools: which one is right for you? how best to use these channels for business, focusing specifically on the problem area of Facebook.
Social Media Goals
In terms of goals for social media – why are we using it and what do we want to achieve – it seems that most of our readers are using it to network with other businesses, rather than as a customer service tool.
We also put this question forward to our followers on Twitter, and the general turkey data gist of replies was again that the focus of their efforts was on the importance of networking, sector influence and online presence.
This particular approach to using Twitter is one we share ourselves.