Live sports streaming is on the rise right now, and related advertising activities can become another tool for attracting attention. Sports broadcasts as an advertising tool .
However, in this case, it is important to find the right matches with your brand: a mass audience watches broadcasts at the same time, which small business email list allows for limited-time or seasonal advertising.
How can brands benefit from the increased popularity of sports broadcasting?
23% of Gen Z identify as sports fans. Advertising during sports events is a great way to reach this audience in an attention-deficit environment. Sponsorship opportunities are also diverse, both on and off the field.
Let’s say you’re running a campaign targeting sports fans in a specific region and want to secure a sponsorship deal to increase brand awareness. You need to know which leagues are popular, which platforms fans are using, and which sponsorships are worth investing in.
GWI data shows that the English Premier League, or EPL, is the most popular domestic sports league in APAC (Asia Pacific). EPL fans say the types of sponsorship they see most often are:
- 66% – T-shirt sponsorship;
- 47% – LED boards around the field;
- 45% are manufacturers of gift sets.
All three methods are quite expensive. If sponsoring how the internet works: what are domains and a club is not in your budget, you can use social media, such as partnering with players.
Fans are more likely to scroll during breaks, so they will see timely and relevant ads: 52% of fans in Asia Pacific and EPL say they follow athletes on social media, and are 55% more likely to purchase than others.
This “new cable” movement is rapidly developing, including in the Russian Federation: the number of sports broadcasts available through different types of subscriptions is considerable, and the number of advertising integration options aimed at fans is growing every year.
You can take advantage of pre-broadcast advertising on CTV and online platforms, or run TV ads during the broadcast to reach fans watching the game at home without the risk of them missing out.
Whatever the target audience, knowledge of its leisure time and desires significantly increases the chances of success of the advertising campaign.
Consumers tell you what they want, and you deliver it to them in the best way for them. Easy, right?
How to Choose the Right Advertising Channels
Now you’ve identified your target audience spam data and are confident in the content that’s most likely to interest them.
Moving on to choosing advertising channels and planning placements: how much should you invest and where? Which strategy is most cost-effective?
First, remember that relevance is everything.
Consumer research helps guide your strategy in the right direction. Go back to the audience personas you’ve created to identify the channels and platforms they’re actively using and the best formats to reach them.
Segmentation is key to relevance. People are fickle, so always check to see if the latest consumer trends and behaviors apply to your specific audience. However, it’s also worth keeping your finger on the pulse and monitoring the market for emerging trends, especially in the video platforms that matter.
The platforms are excited to offer advertisers potential new revenue streams to explore and new prospects to unlock.
Second, use qualitative data to define audience profiles.
Keep your end goal in mind and prioritize your advertising spend to minimize risk and maximize ROI.
Use your remaining budget to test on more niche or experimental platforms, which can help you reach a wider audience. Over time, you can gradually increase your spend on channels that prove effective to get more conversions and activity earlier in the sales funnel.
Example: in-game advertising can become an experimental advertising platform. If, of course, your target audience includes game lovers.
Third, follow the funnel. Use research to reach your target audience with content that is relevant to where they are in the sales funnel.
How can consumer data help your ads reach the right people at the right time? Let’s take a closer look.