I recommend providing a link to the technical specifications along with a request for the creation of creatives for promotion on social networks.
Without technical specifications and the result is unknown
Everyday formats
Basic creative formats for social media posts. recent mobile phone number data Additional sizes and requirements in the social network documentation in brackets.
- Instagram feed — 1080×1080 and stories — 1080×1920
- Facebook feed – 1200×630 ( additional )
- Vkontakte – 700×500 ( additional )
Requirements for creatives
A juicy and vivid association with the product. We show the product in action. We convey emotions from purchasing/owning it.
The text on the picture and the picture dating data itself give the answer: “What will happen after clicking on the banner.”
Creative must contain at least 2 points
- Human emotion from purchase
- Shows pain – solution
- Result from purchase
- The product in action
- High quality photo
Minimum text. Only the main thing and no more mindfulness for digital marketers than 20% of the banner size. The text is easy to read and highlighted with a box.
Video
Video works better than a static image. Content, emotional component and call to action, as for a banner .
- Video from picture 15 sec with music
- Video 15 sec with music and animation
- 60 sec video with swipe arrows + advertising message.
How to use the TOR
Send the designer a description of the product or the content of the article and the key action — what you want the person who sees your post to do. Formulate the main idea and attach a link to this note.
If a designer fails to transform your informational message into emotional creativity, he or she is not your designer.
If difficulties arise
Order online promotion from SEDAL Group and you won’t have to get into all this. Set tasks and accept the result.