” Zingala Silver Point Zero Card ” breaks away from traditional financial services and provides consumers with multiple payment solutions such as “buy now, pay later”. Feeling that financial products are relatively complex and require a long time to educate consumers, Yinjiao Zero Card decided to shift the battlefield for interacting with a large number of consumers from pure text messages to LINE official accounts, hoping to sms services accumulate a large number of friends on LINE OA.
The first challenge that many brands encounter in increasing followers is the inability to accumulate friends efficiently.
The way for Silver Point Zero Card to quickly accumulate a large number of LINE official account friends is to ensure that the “entrances” for adding friends are diverse and can reach consumers through exposure in many places; at the same time, it provides powerful “incentives” for adding friends so that these contacts Friends who come to LINE OA have enough motivation to pick up their phones and join them as friends.
- Many entrances
In order to improve the visibility of LINE’s official account in front of the audience, Zingala has set up entrances in multiple channels to guide consumers to LINE OA from the following entrances. Online includes online communities. Online advertising, LINE’s rapid follower growth module (MGM function). Its own official website and App activities. And offline QR codes placed in the physical stores of partner merchants so that consumers can scan them Jump to become a LINE friend.
In the case of many entrances. Yinjiao Lingka uses the Crescendo Labs MAAC marketing platform to set up these diversion buttons and links to ensure that it can track the channel from which each LINE friend joined to facilitate evaluation of effectiveness. And carry out subsequent focus marketing planning.
- Strong incentives
Silver Point Zero Card regularly provides “LINE friend exclusive offers” to attract consumers to become friends with direct and immediately available offers . In addition, a “birthday party” event held during the anniversary celebrations. Allowing consumers to join friends and complete Zingala-related service experiences to participate in a lottery with high shopping credits.
In fact, it is necessary to provide strong incentives to acquire LINE customers. This is a truth that many LINE official account operators understand. However, many brands give away free stickers that are irrelevant to the brand’s services. After sending the stickers. They do not continue to interact with customers, so they are blocked. The success of Silver Point Zero Card in marketing not only relies on strong enough incentives. But also because the incentives they provide are not just one-time. But are shared in the second part below. Continuous waves of good gifts and interactive.
＞＞＞Extended reading: 13 ways to quickly accumulate LINE friends
Part 2: Friends stick together – “Don’t block! Enjoy monthly gifts” to retain friends and reduce blockade
The second common challenge for brands to increase followers is the inability to retain these friends who have joined.
The friend growth rate maintained at a high level to increase revenue (adding new friends), to reduce expenditure (to avoid losing friends and blocking them). Many brands exchanged free stickers for new friends. But these friends immediately blocked them and left. Or became sleepers who did not read messages introduction to martech stack no matter what. This is why brands that pursue “friend growth rate” should also pursue “low block rate . ”
Many brands only give consumers “incentives to join” but do not provide “incentives to stay” like Silver Point Zero Card.
“Don’t block it! Enjoy great gifts every month” is the slogan of Zingala Silver Corner Zero Card that is permanently posted on the LINE graphic menu. In order to prevent new friends from being blocked and leaving after receiving the gifts. Zingala Silver yeezy 350 boost v2s Point Zero Cart specially gives a sense of expectation in the welcome message .