Now let’s take a look at the The most important off-page SEO optimization . Factors you can implement and master over the long term.
Social networks
A link placed on social media will not germany email list be taken into account by search engines. However, this off-page SEO factor is important for your SEO ! Indeed, if your content is widely shared and you have significant traffic spikes on your site. Google will consider that your pages are interesting and deserve to be The most important displayed at the top of the SERP .
If you want to develop a good communication strategy on social networks , do not hesitate to consult this post: 7 steps to create an editorial strategy on social networks .
Mentions
If your brand name appears on another page about the new website? first steps to publishing your project online same topic without . Linking to your site, this is a positive for search engines! In reality, it seems almost impossible that every time your name is mentioned, there will be a hyperlink to your site. This proves that you’re not in a frantic race .
Google My Business
This off-page SEO criterion has become essential today. Widely integrated into the results pages, Google My Business (GMB) listings allow you to appear at the top of the SERP for relevant queries. In addition, they are very effective in searches made on Google Map , which represents a large volume of potential traffic.
On-page and Off-page SEO: Which is more important?
Some will assure you that building backlinks is the taiwan lead key to improving your SEO. Others, however, will tell you that content is the only thing that matters. Personally, I’m convinced that to achieve SEO success , you need to work on every optimization avenue available to you.
This is a sensitive point in SEO, but absolutely necessary to be visible on Google ! Developing your online reputation is a balancing act that takes time. That’s why I strongly recommend hiring an SEO consultant or a specialized agency to carry out this task.
This work is so special because it can hardly be done without breaking the search engine recommendations . Indeed, to optimize Google SEO, your site must be recommended by other authority sites that are in the same theme as yours. However, buying a link ( backlink ) is penalized by Google ! Here are 4 methods to acquire external links without breaking the SEO rules.
- Guest posts : You write a blog post and naturally link to your site.
- Online directories : you add your URL to a directory listing sites corresponding to your theme.
- Customer recommendations : you ask your customers to add a link to your site