The product has its own brand, quality, design, features, varieties for individual needs, packaging, additional services, warranty and customer support. ” Price is the amount of money paid for a product or service, or the amount of value that consumers exchange for the benefits of owning or using the product or service.” prices by product type, discounts, special offers, payment terms, leasing or crediting and, in rare cases, billing for services.
Sponsorship is decisions and actions aimed
At informing customers about products and encouraging them to buy those products.” Sponsorship elements can be quite diverse, all of which together form the totality of customer information and promotion, sales force – sales staff, direct marketing, sales promotion, advertising, public relations, presentations and the Internet. ” Delivery (or place) – decisions and actions by which the ways of presenting goods to consumers are chosen
The physical movement of goods
From the production company to the consumer is organized.” The location and distribution must be the most convenient for the customer. Distribution women phone numbers variables also include a number of variables: delivery methods, transport, inventory, locations, assortment, area of operation or coverage. However, we face the fact that the changing concept of marketing is no longer limited to traditional 4P elements. This is especially noticeable in the service sector, which is dominant in developed countries. Therefore, it is precisely in this sphere that the 6P model is currently more often applied: product, price, distribution, sponsorship, people and process.
People or otherwise personnel are the human resources in the company
Staff will achieve the best results if they marketing elements in business are motivated, self-developing, freely creative and proactive. ” The process is the conversion of the efforts made during the provision of the service into a result”. So, although material data we are now talking about the 6P elements in marketing, there are already more of them. One of the newest elements at the moment is called PURPLE COW in English, which means exclusivity. It is important for every service or product to discover its uniqueness and advantage.