The work on promoting the product and communicating with the clientele takes place. Corporate heroes emphasize the individuality of the company, proclaim its values through behavior, voicing the main theses. This allows you to stand out from competitors, draw a dividing line: they are all there, and we are here. Increase recognition Character owners try to use them in all communication channels: social networks, advertising, packaging, brochures.
Gradually, people remember the image, transfer its image to the brand
After a certain period of time, the audience forms a stable association of the product with a certain image. Increase sales According to foreign spam number data statistics, advertising with a corporate mascot brings in 30% more income, as these characters resonate with children and youth audiences. Souvenirs and merch with their image can also be a source of income. Generate content How to tell about new products in a lively, fun way?
It is unlikely that this will work with a booklet or a mailing.
So you can make an announcement with the help of a funny creature that represents a certain brand. The content can be of various nature: participation how to integrate telegram with your website for better marketing results in an advertising campaign, a video story, an analogue of a comic book, an illustration (the character tries on, eats, rests). Such ideas take root well in social networks. When the ne for a mascot arises Any company can set a goal to create a mascot, but not everyone really ne s it. Even a simple mascot will bring the greatest efficiency to those who fit one of the following criteria.
The main part of the target audience is young people
They are responsive to funny, amusing characters, ready to show friendliness and interest in the brand. Implementation, promotion bulk lead of services, products or outwardly unattractive goods that are difficult for ordinary people to understand. In this case, the mascot’s duties are to convey to the consumer in simple words the essence, benefit, and advantage of the brand.