Speed, friction and size. The most successful companies worldwide consider all three factors when implementing their own flywheel:
Every flywheel gains momentum when you feed energy into it. In the context of a company, this would be focusing on or investing in certain departments.
Investments in programs and strategies to increase customer satisfaction – from approaching new customers, alternative payment models, smooth sales processes, etc. – to the customer service team – are particularly dynamic .
Here, too, it is always about optimizing FOR the customer . Their needs and satisfaction are the focus. Those who help customers to succeed create positive experiences and thus the basis for positive feedback and recommendations.
Such an increased dynamic of a circuit cannot tolerate any resistance.
Any friction slows down the model.
For example, chaos in the processes, a lack of communication between your rcs database teams or insufficient consideration of customer needs.
It is worth reducing friction by aligning teams and analyzing processes and sources of error when dealing with customers. A smooth process for customers means creating a special experience. One that will be remembered.
This creates a loyal relationship with customers. And mutual respect is the basis for customers to start talking about their positive experiences: they become advocates who keep the momentum going in the cycle.
Sales rethought – how to make your sales process more effective
Rapid development: Your service becomes the driving force
The Flywheel model also reformed the inbound methodology have you noticed a drop in profits and is now integrated into the insights of the flywheel:
The outer circle of the wheel shows the development from stranger to customer and beyond – the customer journey.
What does the customer journey have to do with inbound sales?
It encompasses the three phases of the classic inbound methodology. They are interrelated.
Definition: What is Inbound Marketing
At the core, the drivers of the flywheel are shown. Starting with the right marketing, through to convincing after-sales business.
5 Inbound Statistics You Shouldn’t Ignore
And ultimately, CRM – continuous customer relationship management – is at the center of the presentation.
Use a CRM system to keep track of all interactions with your customers
The structure of the bike is now completely described. But it is important:
In addition to the funnel, the flywheel also uses service as a driving force.
Additional support, proximity to the customer, blogs, guides, webinars, social media posts, community management, …
All of these efforts are intended to further inspire customers and ultimately turn them into multipliers of the company.
According to the flywheel principle, every new customer becomes an investment that drives the flywheel and continues to pay for itself through its long-term value.
Real Benefits: How Companies Benefit from the Flywheel
In the long term, the flywheel strategy can be very worthwhile.
And that has to do with the new dynamics of digital markets :
The prices for customer acquisition – even via factors significantly platforms such as Google and Facebook – have risen sharply in recent years. A trend has long been set.
If it becomes extremely expensive to keep acquiring new customers , the focus must shift to earning more from existing customers or letting them act as ambassadors for your product.
Satisfied customers drive the wheel , while dissatisfied customers can quickly bring it to a stop.
Of course, companies should continue to promote themselves and their services.
But purchasing decisions are simply no longer optimally supported these days:
Your customers have long been asking for advice in factors significantly their own networks. They look for mentions of your company on social media and look at reviews on the Internet.
Strategic task: Customers want to be supported
All of your customer efforts in marketing, product design, services and support are part of this persuasive effort. In the inbound methodology, lead nurturing is therefore referred to as a persuasive principle of customer development.
From prospect status to closing your new customers, inbound marketers are offering more and more information and assistance to convert leads, retain their attention or support sales.
The Lead Nurturing Process Simply Explained
Professional approach: You need the right tools
If you want to promote the growth of your business with the material data inbound methodology and the circular model, then you also need suitable digital tools.
In our experience, every company needs different components of its digital toolbox . We therefore primarily recommend powerful platform solutions that cover specific needs and integrate into existing systems.
The HubSpot platform gives you all the tools you need for this,
as a modular solution .
But there is even more to this provider: HubSpot has played a key role in shaping inbound and its methodology since the beginning of digitalization. The circular model was also initiated by this company.