Customers who already know your company and value your products are more likely to contact you than those who are not familiar with your company at all. Tips for Building Customer Loyalty Maintain good relationships with your customers to increase their loyalty.
So, if you have your customers’ contact accurate mobile phone number list information, why would you use paid ads? The main reason is that you need to meet the customer where they want to be found.
Customers may or may not follow you on social media platforms. You can change this with well-placed social media advertising.
Marketing emails and direct mail are one-way communications, meaning your customers don’t have the opportunity to interact with you and provide feedback in real time.
Social media is the opposite. It is a two-way communication channel that invites users to engage with you on a deeper level.
So paid advertising that turns casual customers into loyal followers who stay closely connected with your business is well worth it.
Now that you are reaching your customers through a new channel with paid advertising, you need to think about your ad copy. Ad copy for existing customers should be sincere and transparent. Don’t oversell the product or give use cases that the product can’t actually deliver.
In your ad copy, try to connect email is the communication channel of choice with customers on a deeper level. This may mean a friendlier tone than in your search messages. This may include lighthearted gifs.
Imagine the difference in language you might use between someone you just met and someone you’ve known for years. It’s similar to how marketing works to attract potential and existing customers.
Finally, it is important that your marketing to existing customers demonstrates their appreciation. Offer special offers and discounts just for them because you value their loyalty. Give them incentives for referring a friend to your business.
Show them that they are important and that you don’t want them to look elsewhere for what you have to offer.
Building a Successful Paid Advertising Strategy
If you’re unsure how to get started aero leads with paid advertising, New Light Digital is a full-service digital marketing agency that can help you develop an effective strategy. We’ll explain how paid advertising fits into your overall online strategy and show you the difference between finding and creating repeat customers with paid advertising.
Schedule a free consultation to learn more about our agency and how we can help you retain more clients through paid advertising.