The multi-move to the necessary information in the mobile application throws the user off balance. Imagine that your smartphone is always with you. It “speaks”, as a rule, at the most inopportune moment. And suddenly something interesting flashed. You can take a look, but you can’t open it right away. What next? Nothing – you pressed it twice and ran off again.
This is a familiar situation for everyone. And it happens because bloggers use regular links by inertia, forgetting that a mobile phone is not a desktop computer. It requires adapted traffic with the shortest access to the page they like or the product being advertised.
What to do? Break down unnecessary barriers on the potential client’s way to the commercial offer, increase conversion potential and boost sales! How? Leading AdButton marketers will tell you about it.
Deeplink – deep connection
How does a regular hyperlink work? It directs to a mobi-format site, where you first have to log in. Only then is access to the target action azerbaijan cell phone number list opened. The vast majority of users are not very motivated to register, so at the first obstacle they easily go to more convenient interfaces. For your business, they are lost.
In mobile structures, not simple links are relevant, but deep ones – the so-called deep links . They lead the user past the browser directly to the appropriate section of the application or to the product card. The smartphone application is not loaded? Then the deep link will throw the first step to Google Play or AppStore, and the second – straight to the goal.
What are deep links for?
Deeplink is the most powerful tool for advertising promotion and audience engagement.
Firstly, thanks to it, the user subscribes abas desarrolladoringeniero web to newsletters, sends messages, likes, reads information about the product range and new products, makes purchases, and responds as a consumer with almost no effort.
Secondly, for an SMM and marketing specialist, this is another way to collect statistics. By including a deeplink in the site structure, you can receive data on traffic transitions, the number of installed applications, clickability in them, as well as on audience engagement. Yandex.Metrica or Google Analytics , superimposed on a deeplink, additionally expand data collection.
But what is much more important: the deep linking strategy significantly increases the conversion rate, and therefore profitability!
Let’s list the deep link formats and note their main features:
- Normal . The application is downloaded – the user gets to the marked page, the application is missing – the link does not open.
- Deferred . The application is not loan data hung, the user is redirected to the application market. After activating the application, the landing page appears.
- Contextual . For the user, it is no different from the deferred one. But the advertiser gets a lot of useful information from there, for example, about the client and the place of his appearance.