Over the past weeks, we’ve written about the design strategies of university websites.
Both the home page design and that of the inner pages.
While we were doing our research
it occurred to us that there is another aspect relevant to this area: social media.
While not all universities are actively using social media.
Some already are, so cambodia phone number data we thought it would be interesting to draw attention to why and how it is being used.
First of all, why would universities want to use social media?
As with any other business, the website alone can only do so much.
In competitive markets, which is where universities surely are.
Social media are a fantastic opportunity to add extra value to your web.
Presence and give the prospective client (in this case a student or an academic, or a funding body, etc.) a more detailed understanding of who you are and what you do.
University departments are actually in an ideal position to make the most of the power of social media.
Websites take a lot longer to update, so it can be an uphill struggle to get the latest news.
Or student and staff achievements up where visitors can see them (particularly if this can be a lengthy and time-consuming process, relying on various members of staff).
Social media, on the other hand, are quick and easy to use, and so ideal for publicising events and news as they happen, as well as work being produced by students and staff on a day-to-day basis.
The next step, as for anyone, is how to use it
We’ve found some great examples of universities who are using social media platforms very successfully.
Of course, there are many more examples than we can cover wechat public account live broadcast in a single article, and it seems that American Universities are ahead of British universities in terms of social media take up (just look at Princeton’s social media channels, which shows at least 18 blogs associated with the university, not to mention Twitter, LinkedIn, Facebook and YouTube). Even a brief turkey data look reveals a lot of ideas that should be useful to anyone thinking about how they are using social media platforms, and particularly when using several at once.