Perception, attention, emotional response, decision making, conversion… While some of these principles may be intuitive, many are based on deep research and experiments conducted by psychological experts.
Marketing and Psychology
Psychology is evident in marketing from the very saudi arabia whatsapp number data beginning. Already during production planning, you have to start from the real needs of people in order to set all the parameters correctly. To do this, you need to combine two areas – the functioning of the human mind and promotion. And you shouldn’t forget that in email marketing either.
Email marketing has great potential. Use it. Don’t think of emailing as mass mailing. Automation tools may save time, but you won’t get very far without understanding human behavior. People also receive dozens of e-mails a day. Why should they read the one from you to the end?
Key principles for success in the world of digital communication
As they say, beginnings are the hardest. In the first moment, you have to interest the customer enough to continue reading your message. And in the best case, they will buy your products or services.
You cannot avoid personalization
It’s here again. Personalization. It is highly effective because people are flattered by attention . By focusing on a specific object, we stop perceiving the surrounding distracting elements. Perhaps such an address. Hearing your name is something that is guaranteed to pull us out of the third trick is that a larger font “increases” the price as well our deepest concentration.
Make your customers feel that they are important and loan data meaningful to you. Don’t forget to segment your content and tailor your email content to the specific needs of your customers. For example, personas will help you.
Repetition is the mother of wisdom
Use the principles of consistency. Repeat a picture, word, phrase or symbol over a period of time . This will get you into the subconscious of customers. Match your visuals and tone of voice with your customers. Connect the recipient’s thoughts with your brand and create a stronger connection. A welcome sequence will also serve well , thanks to which the recipients will remember you.