Did you know that one minute of video is equal to 1.8 million words ? Yes, you read that right. 1.8 MILLION. If you’re willing to write that many words, go ahead. Even if you wanted to, you couldn’t do it in that amount of time.
And if we’re talking about providing data, we can say that YouTube is the sec email data ond most used search engine by Internet users. Of course, after Google. If you are able to create an attractive video and position it correctly on this social network, traffic will not take long to arrive.
As if all that were not enough, according to a study by Invodo , 52% of marketing professionals around the world say that video is one of the types of content with the highest ROI. And therefore, more and more companies are entering this fascinating world to improve their reputation and reach new customers. What are you waiting for?
Trends in Video Marketing
We want your strategy to be totally successful. That’s why we’re summarizing the aspects you need to know to become the king of Video Marketing. Take note!
#1- What’s good and short is twice as good
It is well known that time on the Internet is a scarce resource. Therefore, you must try to make your video achieve its objective in the shortest time possible . Add to this the fact that more and more users are viewing them from their smartphones , so you must try to make your videos similar to the formats of Instagram or Vine. These are long enough to be consumed quickly.
#2- They will increasingly contribute to SEO
If you want to improve your brand’s organic positioning, videos can be a great help. According to Forrester Research , this type of content is 50 times more likely to appear on the first page of Google than any other format. At the same time, they increase the time spent on your website, so they will help your website climb positions in search results.
The rise of interactive video
It is well known that users want to have more and more power to decide and participate, so if you are able to creat ws data e an experience that allows them to feel part of your actions, it will be easier to achieve the engagement and viralization that you are looking for.
Many companies have used their inventiveness to create audiovisual content need app development? see how we can help! that is surprising enough to captivate their audience. In this way, they have combined their Video Marketing strategy with gamification , Social Media and sales actions. Some brands have even developed videos in which Internet users can modify the course of the story shown.
#4- Even more will be consumed on Social Networks
One of the most popular platforms dedicated to publishing and disseminating videos is precisely the social network YouTube. Therefore, it would not be too strange to think that the rest of them could become an excellent showcase for your videos .