A few years back, Google’s John Mueller provided a simple guide to help webmasters understand the different use cases of trailing slashes and how search engines understand them: JohnMu Tweet Trailing Slash Furthermore, he gave a helpful image to help visualize his explanation: Trailing Slash Use Case Guide Since we’re primarily talking about the effect of trailing slashes in SEO, let’s ignore its usage in hostnames and protocols for now, and let’s focus on the usage on a path/file. As can be seen in the example, (F) and (G) are not the same even though the only difference between the two is a trailing slash. So, it can be understood as having a page without a trailing slash and having a page with the same URL slug, but with a trailing slash, are considered different pages.
So in the example, I used in the earlier
part of this post, if I have a page (seo-hacker.com/sitemap-seo) and I have another page, (seo-hacker.com/sitemap-seo/), even if these two are identical in content and everything else, they are considered separate pages are crawled and indexed separately one another. In SEO, this will pose massive problems, here’s why. Trailing Slash and SEO So, how do these examples affect SEO? They mainly affect your SEO in 2 ways: Same Content = Duplicate The example I used above with the sitemap-seo page can be categorized here. There will always be instances where you’ll notice that there are two versions of a page, one with a trailing slash and one without.
The problem here is that pages like these
are usually tagged as duplicate content and are detrimental to your SEO efforts. Duplicate content is one of the biggest mistakes you can make as an SEO since search engines, most especially Google, put an emphasis on delivering unique and original information to users. There are 2 simple ways to fix this, you either: Redirect the other page to the one you prefer Canonicalize the other to the one you prefer This is easy to do since you can set this up in your CMS using plugins. But if you want to clean up your website, then you can delete one of the pages. This is a bit more difficult than the other 2 but it’s still simple enough.
We’ve had numerous clients experience this
problem and redirection or canonicalization works wonders on avoiding duplicate content penalties and it also helps with our SEO efforts since it makes our website look better in Google’s eyes. Different Content = Cannibalization A more complicated problem is if two pages, one with a trailing slash and one without, have entirely different content? Of course, this happens in A/B tests or due to improper website development. Unlike the problem above, canonicalization is not a solution for this problem. Only redirection would work in this case. But if you want to retain the content in the page you’ll redirect, then I suggest creating an all-new page that has a unique URL.
Should You Use a Trailing Slash in Your URLs?
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