A diversified anchor text portfolio is healthy for SEO. Similar to how backlink profiles work, a good mix of dofollow and nofollow links works best.text should fit the context of where it is placed. When it comes to backlinks, branded anchors are more common and it is great for building brand authority and awareness. And since you rarely have control of the anchor text when someone links to you (unless you ask them to change it), anchor texts tend to be partial matches, long tail, or page titles. When it comes to internal links where you have more control, you should only use exact match anchors from time to time and I’ll talk more about it below.
Long tail anchors are also helpful because
words around your target keyword also help Google and other search engines understand the context of your links. Monitoring your Most Common External Anchor Texts If you want to know what anchor texts websites use when linking to your site, there are two methods. The first is via Google Search Console’s link report. If you’ve verified your website in GSC, in the menu click on “Links” and in the report, you should see “Top Linking Text”. The next method is via Ahrefs. Simply search your website on Ahrefs and click on Anchors on the left sidebar or scroll down to the bottom of the overview report. I prefer this method because I could easily see the anchor texts of specific pages whereas, with Google Search Console, it just shows you the most used anchor text of your whole website.
Best Practices for Anchor Texts for SEO Be
Natural Most of the time, you do not have control of what anchor text webmasters will use to link to your website. Regardless if they use exact match, brand anchors, phrase match, etc, as long as they are natural, you’re fine. But if you are proactively building links, you would want to be careful with that. The same goes for internal links where you have 100% control of the anchor texts. You wouldn’t want to force the anchor texts just to fit the exact keyword you are targeting. A good measure is to read the sentence where your link is placed. If your anchor text feels awkward and forced, others would most likely see that as well, the same goes for Google.
Avoid Stuffing Keywords Like I mentioned
earlier, people stuffed keywords in anchor texts in the old days of SEO. Simply repeating exact match anchor texts for your target keywords will not work anymore and may actually do more harm than good. Use Relevant Anchor Texts The anchor texts of your links should always be relevant to the page you are linking. This is to avoid misleading users by redirecting them to a completely different page than what they expected. Keep it Different but Keep it Close Your anchor texts don’t have to be the same every time. Repeating your anchor texts in multiple pages over and over again may have the same effect as keyword stuffing.
To simply put it, it’s not going to work
Diversifying your anchor texts is algeria phone number library critical in optimizing anchors the right way. Mix it up by turning your target keywords into different phrases or by using LSI keywords and as always, it will also depend on the content of the article the link is in. For example, in this piece of content from my article about Dropshipping SEO, I linked to an article that I wrote: Ultimate Guide to Site Speed Optimization, and my target keyword here is “site speed optimization”. The anchor text that I used is “website’s overall loading speeds”. It’s not exactly my target keyword, but the context is closely related. Words around matters too Yes, you read that right.
It’s not just the anchor text itself that
matters, but also the words surrounding it. Google also takes into consideration these words to understand the context behind that link and that anchor text. This is also related to the first tip to be natural because this is also how Google will also see if you’re just ramming your keywords without the sentence making sense. Key Takeaway SEO is all about optimizing every bit of detail that you can find. But too much optimization can also hurt your website and it shows when it comes to anchor texts. Be mindful of the anchor texts that you use. Having your keyword in it is not always the best way to do it.
Look at it from a user’s perspective and
see if this will actually help guide the difference is that a person or not. If your answer is yes, then you’re already doing well. Key Takeaway Now you know what Latent Semantic Indexing (LSI) Keywords can do for you. These terms can be used together to give search engines such as Google a deeper understanding of your subject matter. is done to look at the on page and off page factors that could affect your visibility on the Search Engine Results Pages (SERPs). If you have a big website, it could become a daunting task to go through hundreds or even thousands of pages. Tools like SE Ranking’s updated Website Audit tool can help you out.
I have reviewed SE Ranking’s Website Audi
t tool before, and I highlighted how it thailand data can be beneficial for both SEO newbies and specialists. Now that they just released the updated version, let’s take a look at what’s new. But first, if you want to try it yourself, click here to start your free trial now! New Dashboard Overview New SE Ranking Website Audit Tool Dashboard The Website Audit’s new dashboard contains a more detailed description of the issues and errors found on your website. of each one. The first part of the new dashboard shows how “healthy” your website is based on SE Ranking’s metrics.