Content marketing has been gaining momentum in recent years. More and more companies are beginning to understand how powerful a tool quality content is – it builds a trusting relationship with brand fans, strengthens the company’s industry reputation and helps increase turnover .
Vít Michálek from SEMOR
We spoke to four successful startups whose devel philippines whatsapp number data opment has been significantly helped by content marketing , and we asked a simple question: What is the success of your content marketing ? Read what sophisticated content has brought to individual companies!
“Content marketing is an important part of our marketing mix. It is essential to correctly determine the target audience and their interests or needs when publishing content. It is important for the audience to create interesting and most importantly useful content that does not even have to praise your company’s product. Commentary from industry authorities and influencers will add more weight to the article – such posts on social networks work very well even without paid promotion ,” says Vít Michálek from the client support of SEMOR , which operates SEO tools.
“Don’t forget the customers in your email database either – not everyone follows your blog; use newsletters , your own data, your own experiences and the experiences of clients. Promote the content on channels where it is inherently appropriate – use common sense.”
Martin Souček, marketing director of Survio , sees it similarly . She has a popular questionnaire application under her thumb; i. IT h interesting t the third trick is that a larger font “increases” the price as well opics offer themselves.
“Part of customer care is the creation of web content that helps users better. Pprepare questionnaire surveys. Our clients can read instructions on the blog. They have rea material data dy-made templates, a section with answers to the most frequently asked questions. And there is even a dictionary,” says Martin Souček.
Martin Souček from Survio
“The customer support team often refers to a blog, a glossary or an FAQ section. It not only increases the speed of responses, but also their quality.