Scarcity: It is a mental trigger that is quickly activat when we are in a position to lose something. With that, our brain reacts emotionally (part of the limbic brain) and tries to avoid that feeling.
In this way, these psychological principles can – and should – be us to make copywriting more efficient.
Below, we will look at some good copywriting practices – and which psychological principles guide them.
Know your audience
This is one of the most basic points of good copywriting. After all, it is only possible to convince your audience to take the desir action if you know them, know what they ne, and understand how to communicate with them.
To do this, you ne to know your personas very well, know what nurse database stage they are in the purchasing process , and understand how to create content that generates value for that person according to the stage they are in.
This way, you can create copy that truly answers your audience’s questions and desires, communicating with them in the way they want.
Look at the example email below
Only by analyzing the content offer, we can try to trace the person to whom this email was sent. So, if it were sent to a database made up prominantly of men, for example, we would know that it would probably feback can be a two-way street too not generate the expect result.
How to make a broadcast list on WhatsApp: a complete guide
Create a WhatsApp broadcast list in minutes with our guide and get results quickly.
So we are all on our phones 24/7
Receiving messages from fans data friends, family or, why not, a notification that is part of a message distribution list.
The mailing list: that will be the topic we will address in this blog, how to make it and what it can be useful for.
What is a broadcast list on WhatsApp and how does it work?
The main function of broadcast lists is to send messages or communicate to multiple contacts at once. Pre-selecting the recipients, without the ne to create a group.