More than 77% of companies use social networks for their promotion . And although they work best for the SEE and THINK stages of the buying process , platforms like Facebook, Instagram, YouTube and others can also boost your sales. According to surveys, 76% of users have purchased something on social networks at least once.
First give and then ask
But only 11% of them buy immediately, which was confirmed by Meta exp o mentioned at the E-commerce day conference that up to 95% of people mexico whatsapp number data are not primarily interested in buying a product on social networks. More often than not, this is a longer-term process , during which you have to build awareness of your company among your followers and get them to like you enough. How to do it and what to do for social networks to bring conversions? We will talk about that in today’s article.
Only a quarter of users go to social networks to shop . Others use them mainly for entertainment, communication and obtaining information . If you try to primarily sell in every post, you will never be successful.
Rather, bet on the principle of reciprocity , when you offer your followers something for free, and they will then be more motivated to repay you for the service. On the networks you can users for free
pass on useful advice and tips,
or give them a special discount on your products.
For example, do you have an e-book or any other bonus content available? Offer it to social media users in exchange for their email address . This will give them direct contact, which you can further use for remarketing.
Let your customers decide for themselves
Rob Hardy from Ungated came up with the so-called non-pressure marketing . Its principle is that instead of convincing customers to buy, you create useful, high-quality and relevant content that will make them fall in love with your brand and decide to buy.
Advertising is literally on every corner today. Therefore, show your followers why they should be interested in you. Give customers a look behind the scenes and reveal your human (social) side . Talk to them, answer their questions and convince them that you are interested in them. You can learn more about correct and effective communication on social networks in our next article .
Create mainly valuable content and from time to while resilience is a trait many of us are born with time (for example, 1-2x a month) intersperse it with a sales post. In it, tell your followers what the product or service can help them with and what needs it will satisfy. If you do your job well, you will see your fans decide in your favor. You will definitely not win their favor by spamming.
Build trust
Did you manage to attract attention on the networks? Great! loan data Now you need to do everything you can to get these new followers to trust you. Include in your publishing plan:
Learn how to post to social media like a pro .
customer reviews,
your achievements
certificates and cooperation with other companies.
Don’t forget about UGC or user generated content. Ask your customers for photos and videos and post them on your profiles. On Facebook and Instagram, you can share content from your followers right into Stories. According to research, potential customers are up to 15% more likely to buy when they read reviews from real buyers.