Phones are ringing, email inboxes are filling up, notification numbers are climbing to dizzying heights. Into the hustle and bustle of open space. This is the reality of the work day for many marketers. And believe me, their counterparts in agencies are in the same situation. It is therefore not surprising that the email “fits” despite three reminders. Or that you wait so long for an answer that you find out that you’ve been waiting all along. Fortunately, it goes even better. With the help of one of the tools for team communication and project management.
The article was created in cooperation with the Czech tool Freelo , so we will show the effective communication directly on it.
Synchronous versus asynchronous communication
Synchronous or instantaneous communication takes place in real time . Over the phone or face to face. In the online world in chat and various applications designed for this (Slack, Teams, Skype and others).
The advantage of chat applications – quick instant singapore whatsapp number data response – is also their curse. As they force a person to react immediately, they pull him out of concentration . After being interrupted, it takes an average of 23 minutes to start focusing again.
If the other party does not respond immediately, it tempts them to try another communication channel. This often starts a vicious circle of email, phone, Slack, which you end with a personal visit. The time when you could have agreed effectively, you spend by chasing in price tricks in marketing vain on all communication platforms .
Another disadvantage of synchronous communication is that it is difficult to find information , deadlines and responsibilities. Which leads to the fact that a piece of loan data information is lost for less consistent readers. It will remain with those who are more attentive, but it burdens them disproportionately. Be aware that the addressee must take notes from a long, confusing email to find his or her way around. In addition, when several people are in the copy, each one of them wastes time.
Communication channels easily overwhelm a person.
Asynchronous communication is communication to which you do not receive an answer immediately, i.e. it does not take place in real time. For example, e-mail, discussion forums or a project tool (e.g. Asana, Basecamp, Freelo or Caflou ) are used for this purpose .