AI would no longer require assistants, coordinators and other positions in audiovisual production, according to industry executives.
In Mexico, production companies dicat to the production of short, mium and feature films, commercials and audiovisual products, could ruce their jobs by up to 50% due to the use of artificial intelligence (AI).
“On set we have a minimum of 96 people
of those I would cut 50. I would no longer ne assistants, producer coordinators, more than half.”
Gerardo Morán, director, producer and owner of Zamora Films , said in an interview .
In the case of Mexican productions, where the time to shoot a feature film is six to eight weeks, the use of AI would allow for a considerable ruction in project execution.
“It would save us a lot of time, costs and paying people.
“Imagine an actor who only has to come one day to have all his profiles taken and then the entire film has to be hong kong whatsapp number data done digitally,” Morán add.
Creative industries consultancy Olsberg SPI estimates that audiovisual production activity total $673 million in the country during 2022.
Film and television producer Arturo Tay said the discussion on AI nes to start now.
Well, the purge of personnel working in the entertainment industry will soon begin and that situation is already being discuss in the Unit States.
“Of course it will happen (staff cuts)
In Mexico, that will be seen in about five or more years,” he said .
Careful regulation is requir
He argu that careful regulation is ne to prevent the proliferation of low-quality content.
“TheArtificial intelligenceIt is instantaneous, it is not emotional. We ne to evolve to something that is legislat and regulat because we are losing the audiovisual language ,” said the producer in an interview.
Avelino Rodríguez, president feedback can be a two-way street too of the National Chamber of the Film Industry (Canacine) , acknowlg that new tools are changing paradigms in the entertainment industry.
However, it is necessary to thoroughly analyze what is “ complementary and cmo email list what is replaceable .”
“When you get into talent and intellectual property, you are touching on creative issues, that is when the conversation becomes complicat in terms of acting value, visual effects and designs,” he said.