Because it allows you to attract potential clients if you have a brand or, if it is your personal blog, you will attract qualified people who will read you at any time of the day.
Many times you will be tempted by the idea of reaching out to as many people as possible, but if you think about it, you will realize that it will be much more valuable to restrict your proposal to those who can truly become a client for your business.
By offering content related to your products or services, you will be creating . A and building loyalt email data y in your own community. Using the Lead Magnet, you will resolve your prospects’ doubts. In addition, if the information is useful and interesting, it can go viral.
To make your emails go viral
A try sending Social Campaigns with Doppler. Include share buttons in each email so that your Subscribers can share them on their social networks. This way, not only your contacts will see the content, but also all their followers.
The Lead Magnet is the ideal opportunity to make a difference with your competition . Define your strengths and weaknesses and prepare strategies that allow you to make the most of your advantages and strengthen yourself as best as possible against your less favorable aspects.
It plays a key role within the conversion funnel : first, it attracts through irresistible content, then interaction is generated through Email Marketing, finally conversion is achieved and over time loyalty can be achieved.
Types of Lead Magnets
Some of the options to attract Subscribers according to the recommendation of the expert, Ignacio Santiago , are:
Mini-course in autoresponder format
PDF guide on a key topic in your sector.
Free work resource (Excel sheet, Word, chart, etc.)
Exclusive video or audio for Subscribers.
Discounts for purchases in your store.
Steps to create a Lead Magnet
Analyze your audience and find out what they really need : Implement surveys data quality and validation automation in to get to know them in depth, analyze their comments, obtain detailed reports of your Email Campaigns. All this will help you make more effective decisions based on the results obtained.
Create content that is useful and helps them in their daily lives : Prepare irresistible content that they will find entertaining. Take advantage of this opportunity to tell stories, increase your reputation and educate your prospects.
Create a short, attractive and very explanatory landing page: Use them to collect data from your new subscribers. There are different landing page formats that you can use depending on the action you expect users to take.
Collect the name and email at the beginning and end of posts : Keep in mind that giving singapore data a gift or promotion to your contacts does not oblige them to give their consent to receive communications, therefore, it is necessary to clarify that by subscribing they are accepting commercial communications and the processing of data by the company.
Set up an email confirmation reminder page : Remind them to confirm their email (double opt-in). Send a confirmation email that is clear and self-explanatory.
Create a welcome page to say thank you : Through a Landing Page to confirm the subscription, you can thank them with a special gift.
Encourage your Subscribers to take the first step : Motivate them to introduce themselves and comment.
Summarizing
So, the first thing you need to do is detect a need , know what your visitors want to obtain and create quality content suitable for them. Then define the scope, be clear about the objective you are pursuing with your Lead Magnet and based on this create the value proposition .
Give your future Subscribers access to a summary of all the benefits they will get by joining your List. Include a CTA , call to action to induce user behavior.
Invite your visitors to leave a comment or feedback in the form of a testimonial, encourage them to participate. Remember to always thank them for their participation, this will help you connect with your users. Finally, measure the effectiveness of your Lead Magnet to optimize your strategy.
So that you don’t miss any details of this amazing training, we share with you the complete presentation by Ignacio Santiago . Take note of each tip!