Agree with the client on the scope of the keyword research and on what type of page(s) it will be appli to. In the case of defining new content to be creat for the website, you will ne as much context as possible that the client can provide about their products, services and area of expertise.
Relying solely on search volume metrics
When conducting your keyword research, you’ll more than likely rely on a few industry tools that will provide you with information about the search volume of keywords that come across your search radar.
Generally speaking, it is true that
In our case we prioritize keyword research that meets acceptable monthly search volume criteria. As a basis, we do not usually focus on terms fantuan phone number with fewer than 100 searches. However, we consider it a mistake to focus solely on this metric.
For this reason, among other criteria
We also take into account the difficulty of the keyword, whether the competition is mium-low (and here we also take into account a study of our what behaviors do you experience when your resilience is low? own work on the business’s direct competitors) and a semantic similarity with the brand or type of service for which the keyword research is being conduct.
However, it is essential to
Take into account the idiosyncrasy of the business (and more specifically the objectives of the project which includes strategy and consequent keyword research) and therefore it would also be a mistake:
Not suit to the type of business you work in
Sometimes keyword research is too niche, with specific or long-tail terms, which can result in a lower search volume. In these cases, it would be necessary to adjust the limitations we have discuss.
It is important to keep in mind that long-tail intentions snbd host allow you to enter less competitive niches, but also, in general, less in demand. In short, you must be clear about what you want to achieve when working with this type of keywords (or any other) in order to be consistent in your strategy.