Luis Maram
Luis Maram
Marketing Director at @Expok. He enjoys giving talks. Specialist in Content and Inspi advertising database ration Marketing. He is also an expert in Corporate Social Responsibility.
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True or false? The online world is full of false beliefs. In this article we tell you what is true and what is false in the main myths of Email Marketing.
The Internet. That monstrous technological advance that humans use every day and yet still seem unable to fully understand. So surrounded by confusion and myths that prevent us from navigating its digital waters freely and exploring its full potential.
It might seem like we are talking about a phenomenon that only happens to older people singapore data whose first contact with the digital world has been late, but the truth is that in each training and marketing conference we have given, we realize that for the vast majority of users the panorama is not too different. Even those marketers who claim to understand enough of the network to influence the impact of their content, are often wrong .
The reason, although it seems completely
A illogical, is clear: instead of trying to understand the online world, we cl i don’t have that magic touch ing to the idea of transferring to it the principles by which we operate offline . In this way, we condemn ourselves to mediocrity and to only half-exploiting all its possibilities.
If we want to maximize the reach of digital media, it is necessary to break with a series of preconce ptions, fundamentally from the point of view of Marketing. In the offline world, advertising is invasive, we see it everywhere and we have even become indifferent to it. In the online world, however, the experience is more intimate and even more so when it comes to Email Marketing .
An email account is a digital space that a user has created for the purpose of communicating with others efficiently in order to send and receive relevant information . It is not the digital version of a billboard on the road, but rather, if we want to make an analogy, it would be a person’s physical address, so before we get there we should make sure we are welcome .