HubSpot email marketing: getting start
Did you know that 78% of marketers have seen an increase in email engagement over the past 12 months? And this is one of the few channels that actually generate a real connection with people, so you shouldn’t overlook it: email marketing should be a must in your content marketing strategy.
In this post, we will analyze
The advantages that Email Marketing offers you, and the first steps to implement an Email Marketing strategy in HubSpot.There are numerous tools with which to carry out email marketing campaigns. But without a doubt, we prefer HubSpot for all the advantages it offers:
It allows you to design professional emails without having any knowlge of web design. You can choose from its numerous templates bas on your objectives and customize them easily.
You can personalize your emails with Smart Content to improve CTR and Open rates. HubSpot allows you to perform all kinds of segmentations (by buyer persona, life cycle stage, products of interest. Level of engagement, etc.) to choose the content, subject line, and CTAs that are most relevant to each segment.
HubSpot includes analytics to find out who interacts with emails, from engineer database which device, which links have the most clicks, which documents are download the most, etc. From the platform itself, you can also perform A/B testing to find out what works best, thus increasing interactions and, consequently, sales.
The essentials for preparing an email marketing campaign
1. Set goals
Always keep in mind some basic KPIs that will define whether your campaign is working properly:
Open rate. Normally, it is between 15% and 35%. Very few campaigns manage feedback can be a two-way street too to get the open rate percentage above 40%, but keep in mind that the more personaliz your emails are, the more possibilities you have of improving this percentage.
Click-through-rate
In this case, there are no specific percentages that your campaigns must meet, as it will depend on the content, although there are good practices that you can carry out to make it as high as possible.
Spam can make all your efforts come to nothing. You can gambler data minimize it by taking care of the subject line (that it is not misleading), using a reliable email marketing service, taking care of the sending time, etc.
Opt out. Minimize it with segment campaigns offering relevant information to your audience.