Nadia Ilardia
Nadia Ilardia
PR teacher and freelance writer. She enjoys writing stories and articles.
Wrote 51 posts
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Positioning
In chapter #4 of our series of posts about Branding
A we will tell you about the importance of Brand Positioning and give you tips on how to do it. Keep reading!
We add one more chapter
We have already come a long way in the process of developing your Brand . First we talked about the keys cnb directory to defining your logo , then we helped you choose the name of your Brand and in our previous post we told you how to build the visual identity of your company.
In this new article , we will talk about a concept that is often mentioned in t can create requests for the bot and channels he world of Branding but not always defined clearly enough: Brand Positioning . How about we review what it is all about?
What is Brand Positioning?
positioning
This is the name given to the place that a brand occupies , or aspires to occupy, in the mind of the consumer. Every company or business would like it to be a positive and privileged place in the mind of its target , but which one exactly? What factors does achieving it depend on? You’ll soon find out.
Below we will see the steps necessary to define a positioning strategy appropriate for your company. We will also see the different types of actions necessary to achieve it . Pay attention!