Exhausted copywriter or how to efficiently gather strength and inspiration?

More and more often, I come across the questions ” why am I actually doing this ” in my surroundings . When I give interviewers even a cursory peek into the ins and outs of copywriting , most of them raise their eyebrows, shrug their shoulders, and in a low voice (but loud enough for me to hear them) say something about ” they’d also like to sit at home, at their computer, and take money for it ”…

 

Do I hang out at home and take money for it, or how is it really?

After hearing such an opinion, I come to the conclusion that explaining to the person in question the true basis of creating quality texts is a complete waste of time. Th switzerland whatsapp number data ose who have not dealt with this issue probably can’t (maybe don’t want to?) understand that behind one norm page hides quite demanding work and absolute concentration of the human psyche with the aim of creating something meaningful.

 

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Such a copywriter often does not choose topics – he is most likely given a group of keywords or clearly specifi topics, and on the basis of this weak framework he must create a meaningful, reader-interesting, not too comprehensive, but not austere text, often well optimiz for Internet search engines, equipp with real facts . Writing a few pages about fashion, jewelry, travel or leisure activities is not that difficult.

Texts about explosive and internal combustion engines, principles of business, scientific research, Hong Kong post office or thermal insulation materials are already a little different “level”.

But what if you reach a stage where you don’t have enough strength or inspiration?

Daily relaxation is the basis – set aside at least an hour  the third trick is that a larger font “increases” the price as well every day for yourself, go for a walk, run, blood flow to your brain cells and perceive the beauty around you. Most likely, inspiration will literally hit you in the forehead.
Mitation for success – yoga and mitation are a great r spam data elaxation method to prevent work from completely absorbing you and isolating you from normal life. If you are tir, but you have a submission deadline, try to start practicing the so-call ” yogi sleep “. Lie down comfortably and focus only on your breath. If you fall asleep during this rest, nothing happens.

Practical tips for exhaust copywriters without inspiration:

However, set your alarm for a maximum of 30 minutes. Such half an hour will produce up to 4 hours of full-flg sleep. Don’t you believe? Try it yourself!
Don’t isolate yourself from the outside world – that for work alone you don’t have time for old friends or leisure activities without which you couldn’t imagine life until the art of copywriting absorb you? Go back to your roots and don’t deny yourself a seat in a favorite pub, a bike trip or a weekend trip down the river.
For technology-free trips – if you finally tear yourself away from the computer screen, leave laptops, smartphones, tablets and other devices at home that would tempt you to check emails and new tasks.

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