Although artificial intelligence has been in the news since mid-2022, and the explosion we saw with the launch of ChatGPT, this discipline is not new. ” The deployment of the ChatGPT tool at the end of 2022 made a difference in terms of its adoption by the general public. It has succe in revolutionizing the way we do things in many areas ,” analyzes Thomas Cheneseau, deputy academic director of the Design and Digital division of SKOLAE, which brings together the schools of the GES-uctive Network, such as ECITV and ICAN, which train in digital communication and digital design professions.
With generative AI tools such as ChatGPT
Midjourney or Runway, we are witnessing a real acceleration in the way we create content, because it is becoming easier to generate text, images, videos, music, and even ideas. These AIs lebanon whatsapp number data allow users to produce more quickly and be more efficient in carrying out a large number of tasks. The same observation is made in the field of images, this time with the Midjourney tool, which has also had a very strong impact on design professionals.
Midjourney V6, which was releas in early 2024, is even more photorealistic. The tool has reach such a stage that it can only get better, which has the consequence of challenging our methods of practice and design, particularly in audiovisual, mia, communication and design.
For the deputy academic director of the Design and Digital division of SKOLAE, the digital revolution brought about by generative AI tools specializing in image and video also constitutes a fundamental movement in our society. ” We are moving towards new aesthetics and cultural objects that did not exist before. This is a real advantage, particularly in the field of design and digital communication .” With one caveat: the practice of AI remains fairly recent and is not yet mark out by the European Parliament’s AI Act.
Many agencies and major brands have set
up labs to test and adopt the best ways to use artificial intelligence in the video production chain, like the feedback can be a two-way street too new [Ai]magination studio of the FR & FARID agency. We are only at the beginning of the deployment of these new tools in cz lists the communication and design professions, Thomas Cheneseau is keen to qualify.