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Christmas – Insights to help you sell more this year
Christmas is one of the most laos email list important dates for businesses, both for purchasing items for personal use and for giving gifts to others. In addition, it is a time when retailers can strengthen their cash flow for the beginning of the following year.
In e-commerce, to make the most of this date, you need to start planning in advance. Just like in physical stores, in virtual commerce, traffic increases significantly. Therefore, you need to be structured, after all, there is nothing worse than your store going offline in the middle of the Christmas shopping season.
With all these changes, the e-commerces that adapt the quickest will conquer the market in 2017. Therefore, Google has provided several interesting data and the main trends for you to prioritize and ensure success in the coming year. Check them out below:
Christmas1In 2015, Christmas generated
Times more revenue than Black Friday 5.8 billion vs 1.6 billion.
It continues to be the strongest date for Brazilian e-commerce.
Its share of total 7 copywriting ideas to use in content production e-commerce revenue has also been growing, with consumers increasingly holding back their purchases on seasonal dates:
12.2% or R$ 3.5 billion afb directory in 2013
13.2% or R$ 4.7 billion in 2014
13.9% or R$5.8 billion in 2015 (Christmas share in e-commerce revenue:)
* Source: Ebit Data – Christmas revenue excludes Black Friday.