Such an arrangement increases the intensity of traffic, directs traffic towards the walls and back to the store. Tricks that affect buyers: Feet on the ground. And everyone follows them, it kind of works like navigation. 90-degree angle effect – the stands must form a 90-degree angle, then the product will be pick up the most,Circle K CAPT effect. This trick happens in the checkout area.
There should be enough products so that one product does not look expensive
This effect also works with small, inexpensive, fast-consuming goods that are at the cash register. It was establish that people choose rich people number data a product at the rack for 10-20 seconds. To get more people’s attention and drive choice: Place the tablet. Play with colors, but don’t ne cold colors. Light effect. For example MAXIMA meat is illuminat with r spotlights to make it look more attractive. Posters, advertisements, tastings.
The rhombus rule on the shelves is the places from
Which the best buys are made (The most profitable places are mark in blue). Only 13 percent of bottom shelf products are purchas. The second the first step: friends can come in – strong incentives, many entrances, rapid increase in fans, and efficient customer acquisition shelf from the bottom is at the children’s eye level. 26 percent of it is purchas. However. if they are toys, then the most expensive ones are put there. Shelves from 150 to 180 cm are the best, 52 percent buy from them. and the most expensive goods are stor there. There is almost nothing to buy, so the “death zone” is at the bottom left.
A planogram is the exact location of a particular
Item or group of items in the merchandising equipment, and the equipment is precisely locat in the merchandising hall. So, there are material data a lot of strategies on how to display the product in the trading floor and people usually give in to those strategies. However, it should be remember that the customers are also brought and encourag to be loyal – the location of the store, a properly select assortment, excellent service, full shelves of goods, lighting of goods and interior, music, smell, temperature.