Reflecting on the digital marketing landscape of the past year, it’s clear that change is happening at a relentless pace, with new trends and technologies emerging at breakneck speed. As is tradition, armed with insight and vision, we once again bring you our annual predictions for where the future of marketing will take us in 2024.
Oracle (+2) – we hit the mark so hard that we were practically like the lady from The Matrix .
In case you’re a new reader of the WSI blog, we’ve been making five digital marketing predictions for the upcoming year every year since 2014 (we invite you to check out our posts from thailand whatsapp number data 2018 , 2019 , 2020 , 2021 , 2022 , and 2023 ). So, we’ve got some experience with predicting the futur re’s the rating scale we created for the original post in 2014:
Oracle In-Training (+1) – We couldn’t see the full picture, but we did get a glimpse of the future.
Clear As Mud (0) – we weren’t right, but we weren’t wrong either.
Just A Bit Outside (-1) – We grazed the corner of the base plate, but the ump didn’t give us the signal.
Swing And A Miss (-2) – It was like the batter who expects a each profile must have a photo to avoid appearing fake fastball and receives a curveball… we weren’t close.
Before we give ourselves the right to make any more predictions, let’s grade last year’s predictions and see how we fared. Here’s what we said would happen in 2023 :
Rating: +1
Twitter underwent significant changes in 2023, but rather than spam data disappearing, it transformed. The platform changed its business model, shifting toward subscription services and improved user verification methods. While it didn’t collapse, the Twitter of 2023 is noticeably different from its predecessors, so that’s a point for us.
#1: Twitter won’t be the same; it may not even exist
However, only one because we said a replacement for Twitter would emerge, and that simply hasn’t happened. Sure, Bluesky, Mastodon, and Threads had their moments of glory, but Twitter (or “X”) remains the preferred platform for “staying in the conversation.”