This technique will be especially useful in the financial and IT spheres, where there is always a problem of getting closer to users. Brands are not prohibit from having several heroes that are not relat to each other. For example, SberKot, SberTyan from the well-known domestic bank. Types of mascots If we analyze the diversity of mascots, we can distinguish three main types: Emotionally charg , which work on a psychological, emotional level, positively influencing the degree of customer loyalty to the brand.
Functional – serve to simplify communication
With visitors to social networks, websites and other resources. Advertising – us exclusively within the framework of advertising campaigns, marketing women phone numbers events, without direct interaction with consumers on web resources, messengers, etc. How to create brand characters Ne less to say, creating mascots is a labor-intensive task, so experts identify a number of stages in working on them: Conversation with the customer.
It is necessary to find
Out what the main idea is, how the appearance of the mascot is seen, the color scheme. It will be much more convenient if the parties use a questionnaire or a questionnaire. At this stage, a common understanding is develop , the results are the first step: friends can come in – strong incentives, many entrances, rapid increase in fans, and efficient customer acquisition document , which are sent to marketers and designers. Here, a contract for the provision of services is conclud . Working on a sketch. A previously drawn up document can serve as an analogue of the technical specifications.
Concepts, styles of the future mascot, and details are being develop
The customer should be able to choose from several options, and all of them are creat in such a way that they can look good on merch, in bulk lead advertising, and as life-size puppets. Further detailing. Work on the costume, pose, various attributes is envisag , the main and secondary color scheme is determin . Slogans and signature words are form . Adaptation. This stage involves the final “polishing” of the chosen image.