Slowly testing dip in traffic, allowing you to maintain control of the ROI your campaign is bringing you.
CTR
CTR is calculated as the total number of clicks divided by the total number of impressions your content receives across the Taboola network. Our algorithm looks at both CPC and CTR when promoting your content (the higher the better!), so CTR is an important metric.
It’s the one thing that
Shows how interested users are consuming your content. Keep in mind that CTR doesn’t tell the whole story. If you track post-click engagement metrics like page views or purchases, you’ll need to factor that in as iraq email list well. For example, if you have a low CTR but a very high post-click engagement rate, that might actually
be better for your specific ROI goals.
A/B Testing
Once you’ve launched your campaign, you’ll need to monitor your campaign metrics to get guidance on which campaign elements (if any) you might want to change. A/B testing allows you to test two similar elements to see if one generates more engagement than the other.
For example, you could run
An A/B test where the only element you change is the headline of your article. Some of the elements that Taboola allows you to A/B test include the content, headline, thumbnail image, campaign run time, geographic targeting, and device used. Once you’ve adjusted your campaigns and determined their effectiveness, you’ll need to monitor these elements to continue improving your conversion rates. We recommend breaking your content into a series of sub-campaigns to gain more granular control and ensure that your campaigns are as optimized as possible.
Conversion Pixel and Retargeting
Before you launch invest in after-sales service your campaigns, we recommend that you have a plan in place to track agb directory your KPIs (key performance indicators). If you’re looking to generate leads from users, how will you know if they’ve converted.