Perhaps, as with so many other classic digital marketing tools, some doomsayers have already announced the death of email marketing on several occasions. Internet users were using other tools more than their email accounts, they warned. However, their projections and fears were not fulfilled. Email marketing is not only not dead, but it is still in quite enviable health. After all, having an email account is still the basis for using many services on the Internet.
Added to this is the fact
That emerging sources of access to information, such as social networks, have ended up overwhelming users and have hampered the way in which they allow saudi arabia telephone directory access to news. They bury you in an avalanche of information, but they create tension because you cannot see everything and they do not always give you what you need or want. In this environment continued to flourish.
Although marketers still fear that they are measuring their results incorrectly, they continue to see email marketing as a tool with great potential and to which they should continue devoting the greatest possible attention.
Projections for 2021 made
The end of 2020 already indicated that email marketing was going to be left out of the marketing budget cuts caused by the coronavirus and that its allocation was even building a successful saas in 90 days being increased. Brands and companies planned to use more email marketing and more direct messages as a way of connecting with potential consumers.
Even during the coronavirus crisis, the number of email marketing campaigns being sent increased: on average, marketers were sending 27% more campaigns, according to data from Hubspot.
What trends will dominate in the coming months?
So, with the arrival of the new year, it seems qatar data unlikely that email marketing will decline. Quite the opposite, as studies have made clear. However, email marketing campaigns and strategies must adapt to the times and trends. According to MailerLite projections. There will be six trends that will dominate. How things are done during the 12 months ahead in 2021.
Not only has personalization become a crucial part of digital marketing. It has also become one of the key elements to achieve good results. Personalization in increases interactions. Of course, brands must do a real job of outreach. Just saying “Hello, so-and-so!” is not enough.