Marketers of e-commerce brands must hope to obtain the most timely and accurate customer information. When using GA4 (Google Analytics 4) to analyze customer data. You may find that there is a gap between the data in the GA4 report and the data exported to other platform systems . In fact, the gap in GA4 data does not necessarily mean that there is a serious problem with the settings. In some cases. The gap is reasonable. This article will explain the three common reasons for data gaps. And also provide methods to sms promotional campaign check data gaps. At the same time, we also help you sort out solutions to alleviate these data gaps. And most importantly: how to obtain correct and more timely data .
3 major reasons for GA4 data gap
Reason 1: GA4 data delay
According to Google’s official documentation. The GA4 data itself requires calculation and processing time. So there will be a delay ranging from several hours to 48 hours. Some people have also found that after converting from general GA to GA4. The data delay is more obvious. This is because Google gives up part of the immediacy in pursuit of data accuracy. In other words, because Google has a large amount of data that needs to be calculated, confirmed for correctness. And visualized into reports, there is no way to complete a series of processing of all data in a very real-time manner.
If the e-commerce platform or other systems used by the brand use API to capture data from GA4, the data captured by the API and the data displayed in the GA4 report may be different due to this delay .
For example, if a brand obtains the day’s data through the API at 23:59 every night. It will miss the data that the first step: friends can come in – strong incentives, many entrances, rapid increase in fans, and efficient customer acquisition has not yet been processed due to the delay of GA4. When comparing the numbers on both sides the next day, because the GA4 report has obtained all the data including delays from the previous day. But the API did not capture some of the data. You will find that the numbers are not correct.
Solution 1 : Change the time interval for data fetching so that each time data is fetched The data within the past 48 hours will be fetched.
Solution 2 : For brands with “very real-time” data needs. It is recommended to directly use non-delayed first-party data collected by cg leads store platforms such as 91APP to replace GA4 data. For example, MAAC. The all-round marketing platform of Crescendo Labs. Can effectively track customer behavior from LINE official accounts to Apps and official websites. MAAC can collect and integrate data from GA4. But it can also collect more real-time and without delay through the following integration with 91APP information.