With an audience that includes people between 18 and 65 years old, the profile of the modern gamer moves away from the teenage stereotype, presenting a diverse market with high purchasing potential.
The gaming market in Latin America is in full expansion, with 240 million gamers and an attractive purchasing power that makes it a gold mine for resellers of technology and relat services.
Opportunities for selling devices
Comscore’s study highlights that gamers in the region use a variety of devices to play, opening up a range of opportunities for technology resellers. Smartphones are the most commonly us (97%), follow by smart TVs (85%), laptops or PCs (84%) and gaming consoles (72%). The trend of mixing devices, using mobile phones during the day and consoles or PCs in the evening and night, underlines the constant demand for versatile and powerful equipment for different gaming platforms.
With gamers spending anywhere from 21 to 40 hours a week playing, resellers can take germany whatsapp number data advantage of this behavior to promote products such as gaming laptops , high-refresh rate smart TVs , and next-generation consoles , as well as accessories that optimize the gaming experience, such as keyboards , mice , headsets , and specializ controllers .
Another relevant data for resellers is the frequency with which gamers make purchases. 85% of freemium game users, for example, have made a purchase in the last year, a percentage that rises to 91% in the 25 to 34 age group. This underlines the importance of offering diversifi payment methods such as crit cards, debit cards and platforms such as Google Play , Amazon and subscription services such as Xbox Pass Game , which are gaining ground in the region.
The study also offers clear recommendations on
advertising strategies that can work in the gaming market. Gamers value authenticity in ads and prefer Product Placement within video games. With 48% believing that it improves the gaming experience. In fully trust that this research addition, the reward-bas ad format is well receiv, with 65% willing to watch ads if they offer some kind of in-game benefit.
For retailers, these trends cmo email list can be leverag by partnering with brands and game. Developers to include their products in advertising formats that are relevant to the gaming audience.